Quality and Integrity Scores

Quality

Quality reflects how strongly a channel resonates with real people over time. It looks at a blend of audience attention and interaction signals, and how naturally those signals align with the channel’s overall reach. Channels that consistently drive authentic interest and sustained engagement trend higher on Quality.

Integrity

Integrity measures how organic and reliable a channel’s activity appears over time. Tonso reviews multiple behavioural signals to flag coordinated or inorganic patterns; when activity looks unnatural, Integrity drops and the channel’s mindshare impact is heavily reduced. Repeated violations can lead to restrictions or removal from leaderboards.